Notice the same copy in the following three examples. Comments are in red.Example 1: Notice the title below is Arial - a
sans serif font; the paragraph that follows is in Times - a serif font. A good CONTRAST.
wm Tip: Publicity
Tisha has already discussed three of the four elements to consider when
creating CONTRAST in your publicity material. In Issue 1 and 2, she encouraged us to use
color, space, and size effectively. Now she tell us the importance of using the right type
(or fonts) to create CONTRAST.
Example 2: Compare the above with this title and paragraph.
The only "contrast" is the bolding of the title. Which is better, above or
below?. If you say above. Your right.
wm Tip: Publicity
Tisha has already discussed three of the four elements to consider when creating
CONTRAST in your publicity material. In Issue 1 and 2, she encouraged us to use color,
space, and size effectively. Now she tell us the importance of using the right type (or
fonts) to create CONTRAST.
Example 3: Now, take a look at the
same copy in ALL CAPS. You'll find it hard to read, and almost offensively loud. Thus, use
ALL CAPS sparingly.
WM TIP: PUBLICITY
TISHA HAS ALREADY DISCUSSED THREE OF THE FOUR ELEMENTS TO CONSIDER WHEN CREATING CONTRAST
IN YOUR PUBLICITY MATERIAL. IN ISSUE 1 AND 2, SHE ENCOURAGED US TO USE COLOR, SPACE, AND
SIZE EFFECTIVELY. NOW SHE TELL US THE IMPORTANCE OF USING THE RIGHT TYPE (OR FONTS) TO
CREATE CONTRAST. |
