11 Tips for Reaching 20-Somethings
Karen True
One of the most frequent questions we receive relates to how to engage 20-Somethings in women's ministry. We're finding that this age group is leaving the church en masse and with it they are walking away from programs to look for something of significance.
They do not find teas and luncheons to be settings to which they can relate and often say that life is just too busy for them to spend it on social programming. When asked, many will admit that they view traditional women's ministry as too inwardly focused.
- Ask them for something besides money.
- Encourage them to include their unchurched friends.
- Let them lead.
- Build a community.
- Don't segreate them from older women.
- Be real.
- Make relationships a priority.
- Accept them.
- Remember, they don't care what you say. They care about what they see.
- Challenge them to go deeper.
- Speak their language: technology, community, depth, impact, connection.
They value:
- authenticity
- community
- significance
20-Somethings women value their time and want to be involved in ministry that makes a difference in the world around them. They also desire to connect with women who are authentic in living their faith.
When planning events to reach the 20-Somethings, invite one of them to be on the team or consult them for a response to your ideas. Including them in the process will insure your event will be attended by all generations.
Question: How has this article encouraged or challenged you?
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Our Expert
Karen True is living a story that can only be explained by the God who made her. She's led women's ministries and now serves as Contributing Editor at womensministry.net . She and her husband, Gerry, live in San Antonio, Texas and home school their two children and go to church in a barn...for real!
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