Ministry Tip: Organizing Your Marketing/Planning
Angela Yee
Efforts to reach the community around you will be more effective if you can organize your efforts:
- Develop a marketing plan. A marketing plan for your event or church determines markets and how to reach them. Having a marketing plan lets you allocate your budget wisely and spend in ways that are more effective in reaching your market.
- Know your audience. If you're producing a brochure for a youth ministry, it had better look different than a brochure for seniors! Use marketing methods, graphics, and writing that will appeal to them.
- Compile a “facts-at-a-glance” page. When assembling marketing material, keep track of all the information that needs to be publicized—dates, times, location, contact people. Put all the info on a single page so you can refer to it easily.
- Keep files of what other churches are doing. Look at them for examples, and inspiration (and possibly what not to do!). Don't copy their designs, but look for ideas and new ways of trying things. See what doesn't work well, too, and avoid their errors.
- Collect advertising information in one location. As you receive media kits, advertising rates and promotions, keep all the information in one place so you can compare prices and find what you need quickly.
©2003 Angela Yee, author and speaker on "Organizing for Ministry." www.summitstarpress.com...
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